July 23, 2026
On the evening of June 9 local time, the GTC Appreciation Dinner was held in Cologne, Germany. Around 110 distributors, partners and company representatives from the European market gathered together to celebrate partnership, exchange market insights and look ahead to future development in a warm and engaging atmosphere.
Held during The Tire Cologne, the dinner provided an important opportunity for GTC to connect face to face with European partners and discuss market changes, customer needs and future cooperation. As an important exchange event for GTC in the European market, the evening was more than an appreciation gathering — it was also a meaningful dialogue on products, markets and long-term partnership.
Appreciating Partnership and Discussing the European Market
At the dinner, Mr. Wang Kun, General Manager of Guizhou Tyre Co., Ltd., delivered his welcome remarks. On behalf of the company, he extended a warm welcome to all European partners and expressed sincere gratitude for their long-term trust and support for GTC.
Mr. Wang noted that Europe has always been a highly important strategic market for GTC. With mature distribution channels, strict quality standards and higher expectations for safety, sustainability, compliance and long-term value, the European market is not only an important sales market for GTC, but also a key force driving the company to continuously improve its products, manufacturing and service capabilities.
Looking ahead, GTC will continue to strengthen its global supply chain layout. With the continuous upgrading of its domestic production base, the steady capacity release of its Vietnam base and the ongoing progress of its Morocco project, the company will further enhance supply security and provide European customers with more stable and resilient support. As the first company in China’s tire industry to be selected as a World Economic Forum Lighthouse Factory, Guizhou Tyre will also continue to advance intelligent and green manufacturing, further improving product consistency, production efficiency and quality stability.
First-Hand Insights from the Market
During the partner sharing session, several European partners were invited to the stage to share their experience and insights on the promotion and application of GTC products in local markets. The presentations covered TBR product introduction, real-world TBR application cases, agricultural tire market insights and the development of PCR business in Europe.
These first-hand market perspectives allowed guests to gain a more direct understanding of GTC product performance in different European application scenarios. They also provided valuable input for future market development, product optimization and service improvement.
Strengthening Connections Through Open Exchange
European distributors are not only GTC’s customers, but also important partners who help the company understand the market, serve end users and build brand value. In the future, GTC will continue to work closely with its European partners, deepening cooperation from product transactions to market development, brand building and long-term value creation.
Taking The Tire Cologne as a new starting point for communication, GTC will continue to uphold long-term commitment. With more stable supply, more reliable products and more responsible service, the company looks forward to working hand in hand with global partners to serve European customers and open a broader future together.
